Dismantling "Kebahlulan" World Marketing

Marketing is a strategic business discipline that leads to the creation, supply and changes in the value of an initiator to steakholder her. Marketing activity is actually a very noble activity for the dikegiatan always bring ideas and creativity to change and renewal.

However, when these activities tend to be disoriented and instant profits, then sometimes a noble marketing activities and management ethics that has changed with kebahlulan and kebusukkan. The phenomenon that often makes our view this Salama in doing marketing to offer products that we offer.

The story and the story of the world kebahlulan that marketing and ternarasikan recorded in the book "Marketing Bahlul" by Muhammad Shakir Sula, Secretary General of Islamic Economics Society (MES).

Opened thick contains 33 stories directly experienced by the author, that entertain teryata in doing this for marketing executives conducted by doing a lot of distortions in the ethics and morals. If this phenomenon continues to be maintained will destroy civilization marketing world.

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